Beauty Service Website & Brand Direction — a digital presence for the service business, with a separate product-extension direction explored as brand development.
The website establishes the service business first: what Karoa offers, how the brand feels and how a customer moves toward contact.
A separate visual study explores how Karoa might extend into branded beauty products without implying that those products already exist.
The product packaging is a portfolio direction study. It does not represent launched Karoa merchandise or a live product catalog.
The digital presence needs to make the service offer understandable and credible before introducing a broader product story.
The website uses simple navigation and restrained editorial styling to support the existing service business.
The product study is clearly separated from the completed website so concept work cannot be mistaken for launched commerce.